|Nordic Naturals originated in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of every day life. When he came to California, in the mid 1980's, to complete his MBA, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, and had to consistently bring botles from Norway on his trips back and forth.|
Driven by his Norwegian heritage, knowledge of fish oil and love of science, Joar was inspired to advance fish oil quality and industry standards. Guided by his personal mission to bring high-quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavouring, taste, delivery and processing - shaping standards for a country and industry that had few guidelines in place.
Today, Nordic Naturals is a leading supplier of fish oils worldwide, offering a wide ariey of flavours, concentrations, and delivery forms to meet nutritional needs.